Cross-Cultural Design Best Paper Award

Certificate for best paper award of the 14th International Conference on Cross-Cultural Design. Details in text following the image

Certificate for Best Paper Award of the 14th International Conference on Cross-Cultural Design

The award has been conferred to
Nicholas Hong Li Khoo (Nanyang Technological University, Singapore),
Fan Li (The Hong Kong Polytechnic University, Hong Kong), Chun-Hsien Chen (Nanyang Technological University, Singapore),
Yisi Liu (Singapore Polytechnic, Singapore), Fitri Trapsilawati (Universitas Gadjah Mada, Indonesia), and
Olga Sourina (Fraunhofer Singapore / Nanyang Technological University, Singapore)

Nicholas Hong Li Khoo

for the paper entitled

"Attention Distribution and Decision-Making in the Process of Robot's Appearance Design and Selection"

Presented in the context of
HCI International 2022
26 June—1 July 2022

Paper Abstract
"Humanoid robots gaining popularity in the service industry all over the world. When designing humanoid robots, product designers put additional thought into the aesthetic design to avoid the complications that arise from the “uncanny valley”. It has long been found that genders, personalities, and cultural upbringings may affect individual ratings on the appearance of humanoid robots. To better aid and hasten the appearance design and selection process, this report explores the use of Electroencephalography (EEG) and vision tracking devices to evaluate preferences based on “aesthetic” criteria of robot designs. Based on the analysis, it was found that individuals, regardless of the three traits, paid more attention to their top choices during the selection. In rating the robots’ appearance, it was also found that Eastern students rated a significantly higher score of “intelligence” than Western students. However, both eastern and western students have a similar choice of their favorite robots."

The full paper is available through SpringerLink, provided that you have proper access rights.