University of Vaasa, Vaasa, Finland
Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar
Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar
Tutorial attendees are expected to increase their knowledge and skills about data-driven persona generation and use cases through a 4-hour session.
This tutorial provides a practical introduction to data-driven personas, a powerful tool for user segmentation and insights. In addition to attending an introductory lecture, the participants will complete two tasks: (a) creating a plan for data-driven persona creation, and (b) hands-on analysis of Excel data to generate data-driven personas. These exercises will increase the participants’ hands-on skills for persona creation.
Anyone interested in personas, user understanding, or customer segmentation is encouraged to apply.
Microsoft Excel (or similar).
Dr. Joni Salminen holds a Ph.D. from Turku School of Economics. He is working as a researcher at the University of Vaasa in Finland. Previously, he worked as a scientist at the Qatar Computing Research Institute, Hamad Bin Khalifa University, where he focused on data-driven persona research and system development for several years. Two persona systems developed by the tutorial organizers are the Automatic Persona Generation (https://persona.qcri.org) and Survey2Persona (https://s2p.qcri.org).
MSc. Soon-gyo Jung received his B.E. degree in computer software from Kwangwoon University and an M.S. degree in electrical and computer engineering from Sungkyunkwan University, Suwon, Korea. He works at Qatar Computing Research Institute as an engineer developing a system that generates personas automatically from online analytics and social media data.
Dr. Bernard J. Jansen is a principal scientist in the Social Computing group of the Qatar Computing Research Institute, a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University.